Maximise the potential. Across The Gym Group.

1 million members260 gyms11 million impressions a month

ImpressionsBoost SalesNew ProductsSell Online

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The Gym Group.

High-intent members. Here to train. Ready to buy.

Venues260

Devices (D6)570

Footfall1 millionmembers

Impressions11 million/month

Dwell Time82min

Age Range

18–2429%

25–3438%

35–4421%

45+12%

Gender

54%Male

46%Female

Interaction by Time

6am126pm10pm

Illustrative only, and not a guarantee. Member count from The Gym Group (June 2026); gyms and screens are the Bright.Blue network.

Young, loyal and here every week.

A Gen Z-heavy audience that trains often and buys for every part of the workout.

Members991,000June 2026

Gyms260across the UK

Machines570with screens

Visits70 milliona year · 191,800 a day

Impressions11 milliona month

Gen Z44%of members, aged 16–29

Members in 4+ times a month

35.3%2021

48.8%2022

52.2%2023

53.1%2024

54.6%2025

Gen Z, fitness first44% of members

See the gym as a social place62%

Train twice a week or more58%

Fitness is a top-two spend55%

Fitness is their #1 spend42%

A product for every momentof the visit

Before trainingPre-workout, energy drinks

DuringWater, electrolytes

Straight afterProtein shakes, recovery drinks

On the way outProtein bars, ready-to-drink protein

Between visitsCreatine, supplements

£48.81Gen Z monthly fitness spend, up 17% on last year

~50%of UK adults use sports nutrition products

Sales from 70M visitsa year, at a £3.50 basket

£1.2M0.5% buy

£2.45M1% buy

£4.9M2% buy

£7.35M3% buy

£12.25M5% buy

The Gym Group company reporting and 2025 Gen Z research. Gyms and screens are the Bright.Blue network. Impressions are estimated from visits. Sales scenarios, where shown, are illustrative and not forecasts. Product prices are the brand's own listed prices.

Why this brand

On the screen at The Gym Group.

Three ways to activate at The Gym Group.

Package1

Media Only

Advertise your brand,Boost sales

A member choosing a product on the gym screen

2–16 weeks
55 inch D6 Screen
Premium Placement
Dominate Category

£6.25 per screen per weekExample:
£5,000 for 100 machines for 8 weeks

Package2

Media+Online Product

Sell more online,List the wider range

A member ordering a bundle for home delivery from the gym screen

2–16 weeks
2-Click Online Purchase
Subscriptions
Bundles

£8.75 up to 5 virtual SKUs per weekExample:
£7,000 for 100 machines for 8 weeks

Package3

Media+Physical Product

Launch new products,Clear excess stock

8–18 weeks
Extra Product Slot
Test and learn
Real-Time Analytics

£13.75 per physical SKU per weekExample:
£11,000 for 100 machines for 8 weeks

Package1

Media Only

Advertise your brand,Boost sales

Build impressions for the brand, and increase sales of the products already in the machines.

55 inch D6 screens

Branded banners

Premium placement

Dominate the category

Package2

Media+Online Product

Sell more online,List the wider range

Sell more online, and list the wider range without putting stock in the machine.

2-click online purchase

SubscriptionsRepeat orders, delivered on a schedule.
Bundles and samplesMultipacks, bundles and trial samples.
Home deliveryOrdered at the gym, delivered to the door.

Package3

Media+Physical Product

Launch new products,Clear excess stock

Launch new products in the machines, and clear excess stock with a live read on what sells.

Extra product slot

10machines

1050100+

10, 50 or 100+ machines

Test and learn

Real-Time analytics

You choose the campaign. We do the rest.

Live in 4 weeksFully managedReal-Time Analytics

1

Choose your campaign

Your objective
Your package
Scale

2

We do the rest

Creative
Management
Distribution

3

Watch. Test. Optimise.

Live analytics
A/B testing
Measure ROI

Business intelligence, live in the cloud.

Click to explore

Interactive Clickthrough3D View

Open the live clickthrough

Book your campaign for Q4 2026.

Limited inventory available.

Book your campaign

AS

Adam Smith

Bright.Blue

Email

adam.smith@bright.blue

Phone

+44 7714 492134

Web

Bright.Blue